Spend Consciously is a technology startup based in Washington, DC that aims to be the 21st century reinvention of the nutrition facts label allowing people to spend their money in accordance with their values, beliefs and priorities. We are hard at work developing additional tools like apps and web-based platforms to ensure that consumers are able to spend their money in accordance to their value system.


Matthew Colbert
Founder & CEO

What do you do when you have 15+ years of experience in politics and tech? If you’re Matthew Colbert, you found a startup called Spend Consciously to serve as a vehicle for social change. Spend Consciously’s first product is BuyPartisan, a free app that allows you to see the political spending of companies you support. Matthew’s interest in politics and tech first collided while working on fully integrated political campaigns during both Obama election campaigns and with senior elected officials on the city, state and federal levels across the country. Matthew has also started two successful political consulting, fundraising and public relations firms, which have a broad portfolio of clients ranging from Fortune 1000 companies to start-ups and non-profits.

Mehul Shah
Technology Advisor

Mehul has a long and stellar track record in the IT sector with specific emphasis in the Health Industry. His analytical nature and scary-good technical skills have been welcomed with open arms by the Spend Consciously team. He has this amazing ability to both recognize the way we “should” be operating and then organize our team so we can solve super complex problems. Throughout his career, he has been instrumental in coming up with the most innovative ways of solving a problem and has been able to consistently grow and exceed the expectations. His career spans over 20 years and has spent most of them in executive management and advisory positions, be it with Fortune 100 companies or large publicly traded companies or small niche players. Mehul holds a Bachelors in Computer Science.

Michael Scott
Vice President of Business Development

Michael is our resident smarty-pants and all-around nice guy. Before joining our team, he used his private equity, management consulting, valuation and strategic advisory experience toward social investment banking. As a big believer in conscious capitalism, he fits perfectly into his business development role at Spend Consciously and helps us open and walk through numerous doors on a regular basis. And yes, he really is super-smart: Scott is a Morehouse Man, holds a degree in International Comparative Economic Systems from the University of London’s, London School of Economics and Political Science, and he took Advanced Masters courses in finance at Johns Hopkins University.

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